Hear how Creature London's collaborative approach and building a creativity strategy helped them win the pitch for Jose Cuervo. It helped tell the story from shots to versatility and how the Creature London team worked closely with a kernel of an idea that the client Jose Cuervo gave them.

This is a story of how the world’s biggest Tequila brand chose Creature to deliver a digital first new brand campaign to elevate the brand (and indeed tequila itself) from shots shots shots to being enjoyed as a much more refined cocktail.

We interviewed:

Hanisha Kotecha Chief Client Officer at Creature London

Aileen Cotter Global Assistant Brand Manager at Jose Cuervo

Discover the transformative journey of 888 Holdings in this exclusive webinar with VP Product Design, William Barraclough.

We discussed:

- Valuable insights into the strategic decisions, challenges faced, and transformative efforts undertaken by 888 Holdings in building a robust in-house design team.

- We shed light on the intricacies of managing design in a multinational organization, navigating regulatory landscapes, and fostering a culture of innovation and collaboration.

We interviewed:

William Barraclough, VP Product Design, 888 Holdings

Are you frustrated by low responses to your BD outreach and efforts? Are you struggling with ideas of how to get cut-through? We're noticing the industry-wide problem of too much content / lack of responses.

Join us for the battle of best practice outreach!

Who will win - Email Campaigns or LinkedIn Outreach and Content? Jamie Woodbridge (in the blue corner) is a well known email expert, he's across all major CRM platforms and knows how to craft the perfect email. Anthony (in the red corner) is quite the LinkedIn Influencer, he works to help build Founder and B2B brands via Linkedin.

Let the battle commence!

We interviewed:

- Jamie Woodbridge, Co-Founder, The Inbox Club

- Anthony Leung, LinkedIn Coach/Founder, Mean Write Hook

Will Harrison, Group Brand Director of The AA, and Vicky Janaway, Chief Client Officer of The Gate, share the story of how The AA has built a more confident brand that reaches a wider addressable audience across multiple channels, how the brand has instilled a new cross-business marketing mentality, empowering unified teams driven around a single goal.

Community is a word that is definitely banded around these days but as a sales or client-facing person of your business, if you make “Building a community” an initiative of your business, you will increase the leads and opportunities inward.

This online event is a full download of what you need to do in order to create and maintain a community that helps build your business for 2024 and beyond.

We interviewed:

Jody Osman, BD100 / Group Director of Business Growth at The Propeller Group

Tim Radhanauth-Ranger, Head of Up World

How do you simplify the selection process and implement tools that are going to make a crucial difference? We’ll cover it in our event along with:

- What does the MarTech landscape look like right now?

- What should you be asking a service provider before you commit?

- Features matter, but do you have the right people to utilise them effectively?

- How can you ensure a smooth data flow via seamless integrations?

- AI powered tools can broaden your reach, but is it creating more harm than good?

We interviewed:

Nick Washbourne - Commercial Director at Force24 & SoAmpli

Jason Rainbird - Managing Director at Flowbird Ltd

Aline Dian - Marketing Director, Outbase

Brett James, Country Lead - UK, Leadoo

Getting the right people on board is crucial for any business owner. You need dedicated individuals with the right skills who share your vision to drive your business forward successfully. But let's be real, finding that perfect fit can be a real challenge, especially in today's competitive markets!

BD Matters’s October Industry Interview talks about how to find the perfect fit for your team, and once you find them, how to retain and nurture them. We interviewed:

Ali Wallace, Founder and CEO of DNA Recruit

Rebecca Crook, Chief Growth Officer, EMEA at CI&T

Bianca McLeish, Global Content Director at the Publicis Groupe

Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN

What you'll see 👀

Are you a passionate BizDev professional looking to advance into a senior leadership position either now or in the near future? We interviewed fellow BizDev experts who have successfully navigated the demanding route to leadership.

Watch to uncover the keys to their success around how they:

💪Effectively utilised their prospecting skills

👋Forged relationships across organisations

🤓Gained an understanding of every role in the business

✨Showcased commercial acumen

📞Connected with customers, from cold calling to cultivating profound relationships

Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN

What you'll see 👀

We interviewed both the brand and the agency on:

📃 The pitch process and what led to their successful collaboration

❓ MSQ’s interesting business model

🤝🏼 How to build a strong agency-client partnership

🔥 Their recently launched campaign ‘Less malarkey, more SMARTY’ which has smashed expected targets.

🤨 Some of the challenges that arose and how they were dealt with

Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN

What you'll see 👀

We interviewed Rachel Wentzel (Director of Global Marketing Procurement Creative & Production at adidas) on how agencies can attract and work with big player brands.

Rachel talks about:

📈 Industry trends

🌍 Content at scale

👋🏼 How agencies can better deal with procurement

🎯 What it takes for agencies who want to be seen by big-league brands

Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN

What you'll see 👀

Kimberley Burgess, Senior Global Marketing Sourcing Lead at Fidelity International talks about:

⭐Advice to agencies on dealing with procurement and pitching

💼 Her time at Unilever, McLaren & Sky

💪🏼Owning your space in male-dominated industries

🌳Building policies on sustainability and diversity

Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN

Kyle and Ciara from Publicis (French multinational advertising and public relations company) and Sara Templeman from Distillery (a content studio with 3 offices, 25 awards in the last two years, 1 office dog and 0 egos 😉) will share their insight and learnings from moving to BD from non-sales and client services backgrounds.

We'll talk about their journeys, their approach to BD, and the key skills they brought from previous roles vs the skills unique to BD that they had to pick up.

Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN

What you'll see 👀

Malik and Philipp from Bayer, a Global Pharma giant will cover:

- Getting cold agency approaches right with procurement

- How agencies can stand out and deliver a better service?

- Procurement’s role in the buying process, and how to leverage it.

- What are the major trends in the Pharma industry?

Chris Jones, CEO at Space & Time facilitates.

Have a watch and make sure you tune in for our next Industry Interview. They're free! https://bit.ly/3WXDqcN

Besides the jokes, book recommendations and friendly debate between agency and procurement, we’re asking the following questions and a lot more!

What's your biggest learning from 2022?

What have you seen other people do that you've always wanted to try?

What advice would you give to someone starting an agency now?

Why is procurement so misunderstood?

How can agencies better demonstrate DEI and sustainability?

How can agencies form a better relationship with procurement?

Have a watch and make sure you tune in for the next one.

Our October 2022 speaker was Kathryn Strachan, Founder and CEO of Copyhouse, a technology content marketing agency working with some of the largest tech brands in the world on copy and content.

We chatted about Kathryn’s ‘accidental’ journey going from a freelance copywriter to growing an agency to 25 employees in 3 years and being valued at over £1 million. She shared her experience of niching hard post-pandemic after losing half their clients, as well as trialling a 4-day work week (spoiler alert: all is good!).

We also discussed ghosting by prospects, personal branding, and much more.

Championing and improving perceptions of business development and sales. Join our monthly meet-ups to improve your skills.

Our monthly industry influencer series features Léon Milns, co-founder and director at Adam Recruitment.

Since 2005, Adam Recruitment have created a niche for themselves in the recruitment industry and built honest, transparent and valued relationships with their clients.

Our Zoom meetup was Wednesday 6th April at 10am.!

Championing and improving perceptions of

business development and sales. Join our monthly

meet-ups to improve your skills.

Our monthly industry influencer series features Marcus Elliot Brown, CEO, The Great Pitch Company.

Since 2018, The Great Pitch Company purpose is to help businesses achieve profitable business growth through the power of a great pitch.

Our Zoom meetup was Wednesday 4th May at 12pm.

This month we're talking to: - Brad Smith, Director & Founder @ Succeed Digital ConsultingBrad runs a digital consulting agency helping other agencies identi...

The speakers are: Chris Longfellow - Head of Business Development, Velocity Digital & Joel Cunnington - New Business Director, Reprise Digital

* How do you define new business culture?

* Can you provide examples of where you have been supported by leadership and peers?

* But also examples of where you have felt let down?

* From your experience, does the wider agency ‘get’ business development?

* What more can be done to educate them and encourage them to get involved?

* How do we avoid BD feeling like a lonely place and falling on the shoulders of one or two individuals?

* What systems and processes have you put in place to avoid this?

* What are your thoughts on company incentives for referrals?

We hosted our second BD Matters monthly meet-up last week, which centred on the topic of pursuing a career in business development. This month, we invited th...

This month the speakers are: - Alex Coates - Director of New Business & Account DevelopmentCDS- Caroline Sparkes - Growth Director, freeturnIntroduce yoursel...

This month the business development speakers are: - Alex Waite - Independent Consultant- Brad Smith - Founder Succeed DigitalAnswering...* In your experience...

This month we're talking to: - Robin Williams, Founder @ Data-HiveRobin ran us through a short demo of his new audience targeting calculator, followed by a g...

This month we're talking to: - Jack Thompson, Founder @ Gingko Business DevelopmentJack's business development career started in media sales and has since wo...

This month we're talking to:⁣- Camilla Honey - Managing Director at jfdi- Zoe Mitchell- Marketing & Growth Director at VaynerMedia London- Brad Smith - Direc...

This month we're talking to:⁣- Robert Craven - Founder, Grow Your Digital Agency Initiative- Alex Kirkpatrick - Managing Partner, Incite New BusinessToday we...