Join us for a candid conversation with industry experts where we explored how to find that sweet spot where outbound efficiency meets inbound effectiveness.
This webinar is designed for those working in business development, sales, and marketing agencies who are looking for practical insights to improve their approach.
We discussed:
- Outbound Efficiency: How to make your outreach more effective and less time-consuming.
- Inbound Effectiveness: Tips on creating content and strategies that genuinely resonate with potential clients.
- Finding Balance: Real-world advice on how to integrate these two approaches for better results.
We interviewed:
- Steve Fair, Managing Partner at Sponge
- Katie Street, Founder at Street Agency
- Charlotte Maldari, Founder at Kaffeen
In today's rapidly evolving world of B2B business development, staying ahead requires a keen understanding of the changing dynamics. Our speakers will be discussing this shift.
We will delve into how buyers now hold more power, budgets are tighter, and sales cycles have lengthened. Moreover, technology and data are playing increasingly vital roles in the sales process, making opportunities scarce. In this environment, standing out and winning the right clients is a challenge.
Our speakers will share insights on leveraging content and events to navigate these challenges and secure success in the competitive B2B landscape.
We interviewed:
- Katie Grosvenor, Chief Engagement and Growth Officer from Group M
- Jessica Gibb, CMO from St Luke's
Are you frustrated by low responses to your BD outreach and efforts? Are you struggling with ideas of how to get cut-through? We're noticing the industry-wide problem of too much content / lack of responses.
Join us for the battle of best practice outreach!
Who will win - Email Campaigns or LinkedIn Outreach and Content? Jamie Woodbridge (in the blue corner) is a well known email expert, he's across all major CRM platforms and knows how to craft the perfect email. Anthony (in the red corner) is quite the LinkedIn Influencer, he works to help build Founder and B2B brands via Linkedin.
Let the battle commence!
We interviewed:
- Jamie Woodbridge, Co-Founder, The Inbox Club
- Anthony Leung, LinkedIn Coach/Founder, Mean Write Hook
The speakers are: Chris Longfellow - Head of Business Development, Velocity Digital & Joel Cunnington - New Business Director, Reprise Digital
* How do you define new business culture?
* Can you provide examples of where you have been supported by leadership and peers?
* But also examples of where you have felt let down?
* From your experience, does the wider agency ‘get’ business development?
* What more can be done to educate them and encourage them to get involved?
* How do we avoid BD feeling like a lonely place and falling on the shoulders of one or two individuals?
* What systems and processes have you put in place to avoid this?
* What are your thoughts on company incentives for referrals?
