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  • BD Matters Industry Interview: LinkedIn vs Email - which packs a bigger punch?

    BD Matters Industry Interview: LinkedIn vs Email - which packs a bigger punch?

    Are you frustrated by low responses to your BD outreach and efforts? Are you struggling with ideas of how to get cut-through? We're noticing the industry-wide problem of too much content / lack of responses.

    Join us for the battle of best practice outreach!

    Who will win - Email Campaigns or LinkedIn Outreach and Content? Jamie Woodbridge (in the blue corner) is a well known email expert, he's across all major CRM platforms and knows how to craft the perfect email. Anthony (in the red corner) is quite the LinkedIn Influencer, he works to help build Founder and B2B brands via Linkedin.

    Let the battle commence!

    We interviewed:

    - Jamie Woodbridge, Co-Founder, The Inbox Club

    - Anthony Leung, LinkedIn Coach/Founder, Mean Write Hook

  • BD Matters Industry Interview // Kathryn Strachan

    BD Matters Industry Interview // Kathryn Strachan

    Our October 2022 speaker was Kathryn Strachan, Founder and CEO of Copyhouse, a technology content marketing agency working with some of the largest tech brands in the world on copy and content.

    We chatted about Kathryn’s ‘accidental’ journey going from a freelance copywriter to growing an agency to 25 employees in 3 years and being valued at over £1 million. She shared her experience of niching hard post-pandemic after losing half their clients, as well as trialling a 4-day work week (spoiler alert: all is good!).

    We also discussed ghosting by prospects, personal branding, and much more.