Getting new business isn't easy, and agencies everywhere are feeling the crunch. When you get the chance to pitch, you need to make sure you've got what it takes to close the deal. But a lot of agencies fall short in the critical stages leading up to a pitch, they're not gathering the right insights, honing their messaging, or aligning their team around a winning strategy. It’s time to shake things up and make sure you're doing everything you can to win.

A pitch deck that's tailored to your client can set you apart from the competition. It cuts through the noise, tells a compelling story, and keeps your audience engaged. The problem is, many pitch decks end up as overstuffed 'creds decks'—lots of tech talk, not enough focus on making a compelling case.

That's where Freia comes in. She's spent the last six years helping agencies like yours rework their pitch process, gathering post-pitch feedback to find out what really works. In this interactive session, she’ll share what brands actually want to see in a pitch, point out the common mistakes agencies make, and give you a solid game plan for your pitch process.

You'll leave with an understanding how to make your pitches more structured, more collaborative, and ultimately, more successful.

This masterclass will show you how to:

- master the crucial activities in the pitch process to craft winning presentations that maximise your chances of success.

- unlock the secrets of what brands want to see in pitches, identify common agency mistakes, and learn proven strategies to avoid them.

- develop a winning pitch approach with a clear action plan to dramatically increase your win rate.

Agenda:

• Speaker Intro and background

• Scene setting: Why is it hard to win a pitch?

• What is your biggest challenge with the pitch process?

WHAT BRANDS WANT TO SEE IN A PITCH & COMMON AGENCY MISTAKES

• What do you think brands want to see in a pitch?

• What is important to brands?

• Common themes from collecting post-pitch feedback and advising agencies on their pitch process

• Common pitch deck mistakes and the impact on pitch win rates

OPTIMISNG YOUR PITCH PROCESS

• What should your sales process look like to lead to a winning pitch?

• What is the ideal pitch structure?

• Score yourself from 1-5 on your ability to run an effective sales process

🗣 Masterclass host:

Freia is an Agency Growth Consultant with 15 years of experience in growing and optimising agencies. She works with agency owners and senior leaders to identify current blockers and move their business into the next phase of growth. She guides agencies on how to move their strategy out of the boardroom and into the agency, and see their plans through to the implementation of positive, embedded changes and ways of operating.

Previous to running her own consultancy, she worked agency-side for 12 years, grew her own digital content & PR team from 0-100 people, and was responsible for delivering the strategy and change programs for one of the most successful 150-strong digital marketing agencies in the UK.

Freia has collected post-pitch feedback on behalf of agencies for the last 6 years, and supports agencies with the optimisation of their sales process and, in turn, the improvement of pitch close rates.

Struggling in the UK's crowded agency scene? This masterclass will help you to stand out. Discover your agency's unique selling proposition (USP) – the secret weapon for attracting clients.

Today's saturated market demands a strong USP. Clients bombarded with choices need a reason to choose you. A clear USP cuts through the noise, grabbing attention and communicating your unique value.

We'll explore the challenges and opportunities facing UK agencies, explaining why a powerful USP is essential. Learn how it attracts ideal clients, boosts brand awareness, and drives growth.

In this masterclass, Roland will introduce the "Agency Proposition Canvas™", used to define your value proposition. He'll help you to identify your agency's strengths, target audience, and specific benefits. Craft a compelling narrative around your USP & learn to effectively communicate your agency's unique selling points, positioning you for success.

If you're an agency leader or marketer seeking to differentiate and reignite growth, this masterclass is for you.

- Why a USP is a must-have nowadays

- How to define your agency's USP

- Ways to tell and sell your USP

Agenda:

1. The current agency landscape

2. Why a USP is so important

3. The Agency Proposition Canvas™

4. Canvas critique

5. Writing the narrative around your USP

🗣 Masterclass host:

Roland has worked with hundreds of agencies worldwide to help them refine their positioning, refresh their proposition, and re-energise their agency in the market.

From big name networks to boutique independents, Treacle has built a reputation for standout strategy and messaging that helps agencies scale.

This masterclass aims to teach you how to move from chase to attract and win better quality and more suited clients. We will talk you through tactics to improve inbound, outbound, referrals, organic growth and pitch conversion. You will build your own sales funnels to give you the all-important key metrics for you to be focusing on to achieve your commercial objectives. And importantly, we will show you how to link marketing and sales to get the most out of content, events, and PR.

Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success.

This masterclass with Simon Clayton (Marketing Skills Academy) is a tailored mini masterclass designed to unlock the power of personal branding for sales and marketing professionals, both current and aspiring.

It’s a well-known fact in the business world that it’s a lot easier and cheaper to retain clients than it is to attract new ones. That’s why the role of a client services team is vital role to any organisation. It’s their role to manage client relationships and it can be the difference in retaining a client or not.

In this masterclass we delve into the essential elements that will elevate your client services team's performance. When you unlock the department's full potential you transform it into a revenue-generating powerhouse.

In this masterclass, Oliver Duffy-Lee, Founder and CEO of Authority Agency, will show you the techniques used by high-growth agencies to win dream clients.

It will show you how to:

- Become the go-to authority in your market

- Build a high-value network of decision-makers in record time

- Book meetings with CMOs of Fortune 500 companies, using a proven Client Attraction Model that combines personal branding, strategic network building, and powerful thought leadership.

- Stop settling for crumbs. Secure your spot on our "Level up and win dream clients" workshop and start attracting the clients of your dreams.

In today's rapidly evolving sales landscape, adaptability and resilience are keys to thriving amidst uncertainty. Every obstacle presents an opportunity for growth.

In this transformative online masterclass, Vinit Shah will equip you with the tools and insights needed to overcome challenges and thrive!

We will cover:

- Decoding the Landscape - Explore the causes of uncertainty, from the changing marketing tech landscape to the impact of AI and economic / geopolitical activities.

- Critical Sales Mindsets – Discover the mindset shifts that separate the top performers from their peers, and that can empower you to approach every challenge with clarity and confidence.

- Harnessing Emotional Intelligence – Deep dive into the five components of emotional intelligence, and recognise the importance of empathy in driving sales success.

Business growth is tough at the best of times, but it can be especially difficult if you sell a high-ticket B2B offer with long lead times.

You want a permanently full pipeline, but…

• What if you don't have reams of data to create super tailored campaigns?

• What if you don't have fancy slide decks and the perfect website?

• Or deep pockets to throw at Google Ads?

...and you need leads NOW to hit your business targets, right?

Caroline Canty is here to help, having worked with a multitude of digital agencies of all shapes and sizes who have struggled with this issue.