Check out our latest blog on how to get the most out of automation. Writing by senior new business consultant Ivan Fattorusso

A decade ago, I realised that it would be impossible for me to produce all of the content. I had a content agency on my desk, so we embedded it. We ran ‘Immediate future’ socials called ‘If social. We run If Social as a client with a budget timeline. .

Demystifying ‘BD Roles’

It’s been 15 years since my first cold call. A new business strategy in 2008 was a list of contacts you rang around trying to book a meeting, getting told to “f*ck off” 80 times a day. Sadly, some people still call this a new business strategy. But thankfully I’ve learnt a lot since those days and witnessed a huge shift in the BD landscape.