Welcome to the gray area

Where the fluff gets cut and the sales myths get roasted. Deep dives into what works, why it works, and what to avoid like the plague.
Less theory, more doing.

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Katy Howell - Immediate Future Katy Howell - Immediate Future

Why you should be your own client

A decade ago, I realised that it would be impossible for me to produce all of the content. I had a content agency on my desk, so we embedded it. We ran ‘Immediate future’ socials called ‘If social. We run If Social as a client with a budget timeline. .

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Adam Graham Adam Graham

Demystifying ‘BD Roles’

Demystifying ‘BD Roles’

It’s been 15 years since my first cold call. A new business strategy in 2008 was a list of contacts you rang around trying to book a meeting, getting told to “f*ck off” 80 times a day. Sadly, some people still call this a new business strategy. But thankfully I’ve learnt a lot since those days and witnessed a huge shift in the BD landscape.

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Stop being a best kept secret

Ready to get growing? Or course you are. You were born ready.