The thing about LNER is, to get on our radar you need to…

Written By BD Matters

In this short teaser, James Mulrennan, Head of Social Media at LNER shares how agencies can stand out by being empathetic about the unique challenges facing large brands.

In the full-length interview, hosted by Adam Graham (Founder of BD Matters), they discuss LNER's social strategy, challenges of dealing with difficult customers, balancing between brand-building activity, sales promotion and customer servicing, work culture, and more.

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BD Matters https://www.bdmatters.co
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