WeAreSocial’s biggest new-biz struggle is…

In this short teaser, Kabillan Navaratnarasa, New Business Director at We Are Social, shares some of his struggles with new biz - the biggest one is not having enough time. But instilling a BD mentality across the team can help!

In the full-length interview, hosted by Adam Graham (Founder of BD Matters), they discussed thriftiness’ as a key skill for a BD person, taking a test-and-learn approach by making your way through a small list of brands you want to work with, starting a relationship building with prospects before the brief, tools for measuring performance and more.

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