Will Harrison, Group Brand Director of The AA, and Vicky Janaway, Chief Client Officer of The Gate, share the story of how The AA has built a more confident brand that reaches a wider addressable audience across multiple channels, how the brand has instilled a new cross-business marketing mentality, empowering unified teams driven around a single goal.
Discover the transformative journey of 888 Holdings in this exclusive webinar with VP Product Design, William Barraclough.
We discussed:
- Valuable insights into the strategic decisions, challenges faced, and transformative efforts undertaken by 888 Holdings in building a robust in-house design team.
- We shed light on the intricacies of managing design in a multinational organization, navigating regulatory landscapes, and fostering a culture of innovation and collaboration.
We interviewed:
William Barraclough, VP Product Design, 888 Holdings
What you'll see 👀
We interviewed Rachel Wentzel (Director of Global Marketing Procurement Creative & Production at adidas) on how agencies can attract and work with big player brands.
Rachel talks about:
📈 Industry trends
🌍 Content at scale
👋🏼 How agencies can better deal with procurement
🎯 What it takes for agencies who want to be seen by big-league brands
Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN
Adam is joined by James Mulrennan, who is the Head of Social Media at LNER. James shared his knowledge of how agencies can get on the radar of bigger brands. We chatted about the power of social media and the best way to create strong client relationships.
What you'll see 👀
Malik and Philipp from Bayer, a Global Pharma giant will cover:
- Getting cold agency approaches right with procurement
- How agencies can stand out and deliver a better service?
- Procurement’s role in the buying process, and how to leverage it.
- What are the major trends in the Pharma industry?
Chris Jones, CEO at Space & Time facilitates.
Have a watch and make sure you tune in for our next Industry Interview. They're free! https://bit.ly/3WXDqcN
What you'll see 👀
Kimberley Burgess, Senior Global Marketing Sourcing Lead at Fidelity International talks about:
⭐Advice to agencies on dealing with procurement and pitching
💼 Her time at Unilever, McLaren & Sky
💪🏼Owning your space in male-dominated industries
🌳Building policies on sustainability and diversity
Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN
What you'll see 👀
We interviewed both the brand and the agency on:
📃 The pitch process and what led to their successful collaboration
❓ MSQ’s interesting business model
🤝🏼 How to build a strong agency-client partnership
🔥 Their recently launched campaign ‘Less malarkey, more SMARTY’ which has smashed expected targets.
🤨 Some of the challenges that arose and how they were dealt with
Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN