Hear how Creature London's collaborative approach and building a creativity strategy helped them win the pitch for Jose Cuervo. It helped tell the story from shots to versatility and how the Creature London team worked closely with a kernel of an idea that the client Jose Cuervo gave them.

This is a story of how the world’s biggest Tequila brand chose Creature to deliver a digital first new brand campaign to elevate the brand (and indeed tequila itself) from shots shots shots to being enjoyed as a much more refined cocktail.

We interviewed:

Hanisha Kotecha Chief Client Officer at Creature London

Aileen Cotter Global Assistant Brand Manager at Jose Cuervo

Will Harrison, Group Brand Director of The AA, and Vicky Janaway, Chief Client Officer of The Gate, share the story of how The AA has built a more confident brand that reaches a wider addressable audience across multiple channels, how the brand has instilled a new cross-business marketing mentality, empowering unified teams driven around a single goal.

What you'll see 👀

We interviewed both the brand and the agency on:

📃 The pitch process and what led to their successful collaboration

❓ MSQ’s interesting business model

🤝🏼 How to build a strong agency-client partnership

🔥 Their recently launched campaign ‘Less malarkey, more SMARTY’ which has smashed expected targets.

🤨 Some of the challenges that arose and how they were dealt with

Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN