We carried out a deep dive into the strategies that can elevate your networking efforts, forge powerful partnerships, and harness the potential of referrals.
Learn how to build and leverage your relationships that drive sustainable growth and success. Whether you're looking to expand your network, create synergistic partnerships, or boost your referral rates, this webinar will equip you with actionable insights and proven techniques.
We covered:
1. The Importance of Networking in Business Development
Why networking is crucial for business growth.
Tips for effective networking in-person and online.
Tools and platforms to enhance your networking efforts.
2. Building and Sustaining Partnerships
Identifying potential partners: what to look for.
Approaches to initiating and nurturing business partnerships.
Case studies of successful business partnerships and their impact.
3. Leveraging Referrals for Growth
Understanding the value of referrals and how they contribute to business development.
Strategies to encourage and incentivise referrals from clients and partners.
Systems and tools to track and manage referrals effectively.
4. Creating a Networking and Partnership Strategy - Steps to develop a networking strategy.
Best practices for integrating partnership development into your business plan.
Metrics and KPIs to measure the success of your networking and partnership efforts.
We interviewed:
Stephen Knight, Founder/CEO, Pimento
Ellie Hale, Partnerships Director, Reflect Digital
Dave Plunkett, Founder, Collaboration Junkie
In this enlightening interview, we explored the keys to building sustainable relationships in business.
Learn how to pitch and win the right clients from day one, understanding the emotional aspects of client decisions and adapting to their needs.
Discover the crucial role of Business Development in maintaining briefs, accountability, and attention to detail.
How to conduct open and honest conversations, focusing on qualification and addressing concerns.
Explore the art of active listening, making clients feel heard, comfortable, and respected, while avoiding power dynamics.
We also delved into pricing strategies, involving procurement, and creating mutually beneficial commercial models.
We interviewed:
Nick Goff, Group Head of Business Development at VCCP
Kate Barker, Executive Director, Growth and Development EMEA at R/GA
Are you frustrated by low responses to your BD outreach and efforts? Are you struggling with ideas of how to get cut-through? We're noticing the industry-wide problem of too much content / lack of responses.
Join us for the battle of best practice outreach!
Who will win - Email Campaigns or LinkedIn Outreach and Content? Jamie Woodbridge (in the blue corner) is a well known email expert, he's across all major CRM platforms and knows how to craft the perfect email. Anthony (in the red corner) is quite the LinkedIn Influencer, he works to help build Founder and B2B brands via Linkedin.
Let the battle commence!
We interviewed:
- Jamie Woodbridge, Co-Founder, The Inbox Club
- Anthony Leung, LinkedIn Coach/Founder, Mean Write Hook
Championing and improving perceptions of
business development and sales. Join our monthly
meet-ups to improve your skills.
Our monthly industry influencer series features Marcus Elliot Brown, CEO, The Great Pitch Company.
Since 2018, The Great Pitch Company purpose is to help businesses achieve profitable business growth through the power of a great pitch.
Our Zoom meetup was Wednesday 4th May at 12pm.
Championing and improving perceptions of business development and sales. Join our monthly meet-ups to improve your skills.
Our monthly industry influencer series features Léon Milns, co-founder and director at Adam Recruitment.
Since 2005, Adam Recruitment have created a niche for themselves in the recruitment industry and built honest, transparent and valued relationships with their clients.
Our Zoom meetup was Wednesday 6th April at 10am.!
Adam is joined by James Mulrennan, who is the Head of Social Media at LNER. James shared his knowledge of how agencies can get on the radar of bigger brands. We chatted about the power of social media and the best way to create strong client relationships.
What you'll see 👀
Malik and Philipp from Bayer, a Global Pharma giant will cover:
- Getting cold agency approaches right with procurement
- How agencies can stand out and deliver a better service?
- Procurement’s role in the buying process, and how to leverage it.
- What are the major trends in the Pharma industry?
Chris Jones, CEO at Space & Time facilitates.
Have a watch and make sure you tune in for our next Industry Interview. They're free! https://bit.ly/3WXDqcN
Kyle and Ciara from Publicis (French multinational advertising and public relations company) and Sara Templeman from Distillery (a content studio with 3 offices, 25 awards in the last two years, 1 office dog and 0 egos 😉) will share their insight and learnings from moving to BD from non-sales and client services backgrounds.
We'll talk about their journeys, their approach to BD, and the key skills they brought from previous roles vs the skills unique to BD that they had to pick up.
Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN
What you'll see 👀
Kimberley Burgess, Senior Global Marketing Sourcing Lead at Fidelity International talks about:
⭐Advice to agencies on dealing with procurement and pitching
💼 Her time at Unilever, McLaren & Sky
💪🏼Owning your space in male-dominated industries
🌳Building policies on sustainability and diversity
Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN
What you'll see 👀
We interviewed both the brand and the agency on:
📃 The pitch process and what led to their successful collaboration
❓ MSQ’s interesting business model
🤝🏼 How to build a strong agency-client partnership
🔥 Their recently launched campaign ‘Less malarkey, more SMARTY’ which has smashed expected targets.
🤨 Some of the challenges that arose and how they were dealt with
Have a watch and make sure you tune in for our next Industry Interview. They're free! Add them to your calendar: https://bit.ly/3WXDqcN