Building Sustainable Relationships from Day 1

In this enlightening interview, we explored the keys to building sustainable relationships in business.

  • Learn how to pitch and win the right clients from day one, understanding the emotional aspects of client decisions and adapting to their needs.

  • Discover the crucial role of Business Development in maintaining briefs, accountability, and attention to detail.

  • How to conduct open and honest conversations, focusing on qualification and addressing concerns.

  • Explore the art of active listening, making clients feel heard, comfortable, and respected, while avoiding power dynamics.

  • We also delved into pricing strategies, involving procurement, and creating mutually beneficial commercial models.

We interviewed:

  • Nick Goff, Group Head of Business Development at VCCP

  • Kate Barker, Executive Director, Growth and Development EMEA at R/GA

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