Upcoming Masterclasses
Once a month an industry expert will guide a group through a 2-hour live learning session. We cover all manner of B2B growth and business development topics.
For Youngling members and above, these are all included in your membership fee (but please sign up to the one’s you plan to attend so we can can gauge numbers). You can also watch all previous recordings on-demand.
If you’re a Pup or non-member, you can still sign up by purchasing one-off tickets but this works our more expensive so do take a look at membership options.
These sessions can be attended in-person (mainly in East London -Old St) but also streamed live online. All in-person tickets include breakfast and a workspace for the day.
Take a look at what’s in the diary and we hope to see you at one soon!
Using Word of Mouth to Scale
In today’s business world, word of mouth is still one of the most effective ways to grow, but it’s often misunderstood. Many people shy away from asking for referrals or building partnerships because it feels uncomfortable or awkward. Dave Plunkett's masterclass is designed to help you break through those barriers and show you how to use word of mouth more intentionally—without feeling "icky."
Unlocking Sales Growth by Doing Less, Not More
Most agencies think growth requires casting a wider net, but the truth is that the most successful ones grow by narrowing their focus. In this masterclass, you’ll learn how to achieve substantial revenue gains by qualifying out lower-value opportunities, allowing you to focus your resources on the prospects that matter most. The goal isn’t to do more, but to do less, strategically.
How to Win Your Perfect Clients
Market positioning is about the space you occupy in your potential client’s mind. If they think of a problem - say, they’re not getting enough sales - and they think of you as the solution, then you’ve nailed market positioning.
The problem is, you’re not the only one competing for this person’s attention. There are dozens, hundreds, of others out there, just like you, who are competing for the same share of mind.
That’s why you need to meet your potential clients where they are: know what problems they have, how to solve those problems, and what it will mean to them when you do (endless riches, perhaps?).
The Future of Prospecting
Ask any salesperson what they dislike most about selling, and 9 out of 10 will give you the same answer: "I hate prospecting." 😅 So, why do so many salespeople dread generating their own business opportunities? After all, they could have chosen an easier job, right? The answer is straightforward: it's hard work.
In this masterclass, we will explore the future of prospecting and how you can leverage AI and technology alongside proven sales methodologies to enhance your prospecting results. You will learn how prospecting has evolved and what it takes to successfully develop new business opportunities proactively.
Why Emotional Intelligence matters for business growth
In business development, success isn’t just about strategy or technical skills—it’s about understanding people. Emotional Intelligence (EI) has become a game-changer for leaders, sales teams, and anyone working in high-pressure environments. It’s what helps you “read the room,” adapt when things shift, and build genuine connections that earn trust and loyalty.
But EI isn’t just about being aware of emotions; it’s about using that awareness to add value—whether that’s creating a great client experience, inspiring your team, or staying cool under pressure. In a competitive world where every interaction matters, EI gives you the edge to stand out and make an impact.
Using Sales Navigator Like a Pro
Sales Navigator is more than a directory to send inmails. Learning how to use it effectively can increase the value of lead nurturing to start up conversations.
In this online masterclass, you will learn an overview of the best bits of this tool (that are often missed) and be inspired to create new habits that will take you to the next level of pro.
Sell Smarter: Master the Modern Sales Mindset
With the internet now an integral part of our lives, the buying and selling landscape has dramatically evolved. Today, buyers are in control, armed with extensive product information at their fingertips.
Unfortunately, some businesses haven’t adapted to this shift, hindering their sales effectiveness. In this masterclass with Yafit Davis, we'll explore the differences between the modern sales and buying processes and discuss the new roles of sales and marketing.
Unleash New Business Magic on Halloween
Are you tired of being the lone wolf, hunting for leads in the shadows? This Halloween, BD Matters invites you to a free spook-tacular business masterclass where we’ll help you transform your lead generation from a ghostly trickle into a howling success!
At this in-person event, you’ll learn how to build a perfect new business machine to consistently generate high-quality leads and keep your business thriving. Together, we’ll break down the scariest obstacles in marketing momentum and reveal creative strategies to turn cold prospects into warm opportunities.
I’ve got 99 problems but my pitch ain’t one
In this online masterclass, Oliver will share real life examples and provide tips and techniques that will help you succeed.
This is all about the 'What, the So What and the Now What'. The 'What' is the content, the 'So What' is the why this matters and the 'Now What' is what you can take away to use to drive your sales forward.
Turn Your Newsletter into a Lead Magnet
Jamie Woodbridge and James Copeland, Co-founders of The Inbox Club will unveil the hidden potential of email newsletters as a game-changing tool for business development and marketing. Newsletters are about building and maintaining lasting relationships, nurturing leads, and driving sustainable growth for your B2B business.
Client-Centric Pitching: Develop a Winning Process
Discover proven strategies for crafting winning presentations with a client-centric focus.
A pitch deck that's tailored to your client can set you apart from the competition. It cuts through the noise, tells a compelling story, and keeps your audience engaged.
In this 90 minute online masterclass, you will leave with an understanding on how to make your pitches more structured, more collaborative, and ultimately, more successful.
Craft a Powerful USP: The Secret for Agency Success
Struggling in the UK's crowded agency scene? This online masterclass will help you to stand out. Discover your agency's unique selling proposition (USP) – the secret weapon for attracting clients.
Effortless Pitch Mastery: Win More, with Less
Stuck in the "overburdened, understaffed new business treadmill"? Many agencies face the same struggle: spending countless hours on proposals that rarely close.
On 22nd May, Marcus Brown, Founder and CEO of The Great Pitch Company, will teach you how to increase win rates and reduce wasted resource.
B2B Pipeline Accelerator: Maximising Results with Minimal Resources
Unlock your B2B growth potential with Caroline Canty's exclusive 90-min workshop. Learn her proven 3-step system to generate high-ticket B2B results. Gain clarity in your strategy, build a strong pipeline of qualified leads, and attract bigger clients without hefty budgets or tailored campaigns. Spaces are limited, so book now.
Unlocking Success in a Challenging Sales Environment
In today's rapidly evolving sales landscape, adaptability and resilience are keys to thriving amidst uncertainty. Every obstacle presents an opportunity for growth.
Join us for a transformative online masterclass where Vinit Shah will equip you with the tools and insights needed to overcome challenges and thrive!
Level Up and Win Blockbuster Clients
Tired of scraping by on small-fry clients? Learn how to land dream accounts like Unilever, SAP, and Penguin Publishing, even during a recession.
Join Oliver Duffy-Lee, Founder and CEO of Authority Agency, at this online workshop, where the techniques used by high-growth agencies to win these dream clients will be revealed.
Mastering Workplace Communication Challenges
Elevate team communication, boost productivity, and unleash your potential by levelling up your essential communication skills. Discover the tools to connect, empathise, and inspire. Transform your professional and personal life, becoming an unstoppable force in your role. You'll foster better workplace relationships, bring out the best in others, and create lasting inspiration.
Developing Commercially Aware Client Teams
Unlock the true potential of your clients' services team and transform it into a revenue-generating powerhouse. Gain insights on making client teams more commercially aware, actionable steps for immediate implementation, and the cultural changes needed for sustainable growth. Don't miss this opportunity to transform your client services for better profitability.
It’s a well-known fact in the business world that it’s a lot easier and cheaper to retain clients than it is to attract new ones. That’s why the role of a client services team is vital role to any organisation. It’s their role to manage client relationships and it can be the difference in retaining a client or not.
Master Trust, Authority & Influence: A 5-P-Preneur Personal Brand Blueprint
In today’s saturated sales and marketing industry, the key to standing out isn’t just about presenting a fantastic product or service.
The key lies in YOU!
Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success.
"How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint" is a tailored mini masterclass designed to unlock the power of personal branding for sales and marketing professionals, both current and aspiring.
How to Build an Incisive BizDev Strategy Geared Towards Growth
This masterclass aims to teach you how to move from chase to attract and win better quality and more suited clients. We'll talk you through tactics to improve inbound, outbound, referrals, organic growth and pitch conversion. You’ll build your own sales funnels to give you the all-important key metrics for you to be focusing on to achieve your commercial objectives. And importantly, we’ll show you how to link marketing and sales to get the most out of content, events, and PR.
The Winning Edge: The Art of Awards Writing for Agencies
Are you tired of submitting award entries that fall short of the mark? Do you want to learn how to craft submissions that stand out from the competition? If so, then our workshop on writing award-winning submissions is for you! We're calling all agency owners, Biz Dev and Marketing professionals to come along either in-person or join remotely!
The session is interactive and will require full participation from attendees. There are 5 practical activities and a workbook to be completed. Everyone will also receive a copy of Chime Award Writing Guide too.
The trump card you've been ignoring: Navigating Marketing Procurement
Stuart Dunk, a former Marketing Procurement leader has worked at some of the world's biggest brands like Nike and Danone for over 14 years.
He will help you understand marketing procurement people, processes and teams so you can feel capable and confident in targeting and relationship-building with Procurement. Ultimately, improving your conversion in RFPs and pitches.
I'm an agency owner... get me out of here!
As the author of "I'm an agency owner... get me out of here!", Jonathan will go through the top ten takeaways from his book. Don't be fooled by the title, this isn't just for agency owners.
You'll journey through the beginning of Jonathan's journey of agency life (30 years of running his own agency) and the valuable lessons learned along the way including advice for those in Business Development, Sales and Marketing roles.
By the end of the workshop, you’ll know:
1. What a great agency looks like and attracting the best clients
2. How to be sustainable and juggling many hats
3. How to get wealthy
Adaptive energy in selling: Use this no.1 leadership tactic to win new biz
In this workshop, you’ll learn all about how you can use this latest leadership concept of “adaptive energy” in sales and marketing every day, in everything that you do. From prospect interactions, to pitching, to every email you send. Once you’ve worked out how your prospect thinks (based on their behaviour and what they say), you can tailor your communication to suit them.
Learning how adaptive energy works also means you’ll be well-positioned to navigate the new business landscape and maintain a high level of performance over the long term.
What’s your f*king problem? Nail Your Agency's Positioning (Finally)
Roland Gurney is the Founder and MD of Treacle, which specialises in positioning and messaging for agencies.
You’ll come away knowing how to take a structured approach to positioning, having a chance to explore and test ideas with experts and getting feedback about what works and what doesn't.
Who the hell are you!? How to Build your Personal Branding on LinkedIn
Kathryn Strachan is Founder and CEO of CopyHouse and have built her network of 9.5k+ followers organically through LinkedIn. She writes about personal branding on Forbes Magazine.
You'll leave with confidence about what you stand for, and why it’s worth choosing you over your competitors as well as practical tips around LinkedIn's algorithm.