This masterclass aims to teach you how to move from chase to attract and win better quality and more suited clients. We'll talk you through tactics to improve inbound, outbound, referrals, organic growth and pitch conversion. You’ll build your own sales funnels to give you the all-important key metrics for you to be focusing on to achieve your commercial objectives. And importantly, we’ll show you how to link marketing and sales to get the most out of content, events, and PR.