Market positioning is about the space you occupy in your potential client’s mind. If they think of a problem - say, they’re not getting enough sales - and they think of you as the solution, then you’ve nailed market positioning.

The problem is, you’re not the only one competing for this person’s attention. There are dozens, hundreds, of others out there, just like you, who are competing for the same share of mind.

That’s why you need to meet your potential clients where they are: know what problems they have, how to solve those problems, and what it will mean to them when you do (endless riches, perhaps?).