In today's rapidly evolving world of B2B business development, staying ahead requires a keen understanding of the changing dynamics. Our speakers will be discussing this shift.

We will delve into how buyers now hold more power, budgets are tighter, and sales cycles have lengthened. Moreover, technology and data are playing increasingly vital roles in the sales process, making opportunities scarce. In this environment, standing out and winning the right clients is a challenge.

Our speakers will share insights on leveraging content and events to navigate these challenges and secure success in the competitive B2B landscape.

We interviewed:

- Katie Grosvenor, Chief Engagement and Growth Officer from Group M

- Jessica Gibb, CMO from St Luke's