In this enlightening interview, we explored the keys to building sustainable relationships in business.

• Learn how to pitch and win the right clients from day one, understanding the emotional aspects of client decisions and adapting to their needs.

• Discover the crucial role of Business Development in maintaining briefs, accountability, and attention to detail.

• How to conduct open and honest conversations, focusing on qualification and addressing concerns.

• Explore the art of active listening, making clients feel heard, comfortable, and respected, while avoiding power dynamics.

• We also delved into pricing strategies, involving procurement, and creating mutually beneficial commercial models.

We interviewed:

• Nick Goff, Group Head of Business Development at VCCP

• Kate Barker, Executive Director, Growth and Development EMEA at R/GA