With the internet now an integral part of our lives, the buying and selling landscape has dramatically evolved. Today, buyers are in control, armed with extensive product information at their fingertips.

Gone are the days when companies needed to interact with sales professionals just to learn about a supplier’s products. While some experts predicted the end of salespeople, we believe they remain crucial, albeit with a transformed role.

Unfortunately, some businesses haven’t adapted to this shift, hindering their sales effectiveness. In this masterclass, we'll explore the differences between the modern sales and buying processes and discuss the new roles of sales and marketing.

This masterclass will show you how to:

- The importance of understanding the buying process in your market.

- The best way to improve your understanding and update your sales process.

- How to make key changes immediately.

Agenda

- Key differences between the old and new sales process

- Embracing the change - key tips and an opportunity to consider your own operation

- Setting up your new process

- Considering key elements like forecasting

View the slides here https://bit.ly/49lQQX5 🗣

Masterclass host:

Yafit Davis experiences within Business Development is substantial and varied including a number of key positions in G4S, Yell, ActionCOACH and Business Insider. Becoming tired of the corporate world, she launched her BD agency, Your Business Development Team in 2015. driven by passion for supporting business growth she dedicated her business to supporting and nurturing business development.

These days her role in the business is to work with their clients to create a focused business development strategy that gets them the results they need to grow their business. Based on demand from our clients, she utilises her sales and training experience to help them improve their sales success in their businesses, ensuring they get better value for money from lead generation experience.

🎫 Who should attend? Sales managers, BDMs. Sales Directors, Managing Directors and anyone dealing with sales.