Learn how to use Sales Navigator effectively to increase the value of lead nurturing

- Are you a sales professional looking to maximise your LinkedIn Sales Nav licence?

- Do you know if you are using all the best features to find, connect and convert your ideal clients?

LinkedIn Sales Navigator isn’t going to magic deals out of a hat, but done well it promises not just leads, but also ways to help us close deals.

This Sales Navigator masterclass will be delivered with a pragmatic approach. We are time poor, and we need to be effective and efficient with our time spent on LinkedIn.

Whether you’re just starting out or looking for a refresh, or looking for the things you can do that your competitors aren’t doing - this event is for you.

Even if you’re a long-time user of Sales Navigator, the upgrades over the past year means there are even more ways to use Sales Nav in your sales process.

Led by an experienced sales professional, LinkedIn trainer, and agency owner of a specialist LinkedIn agency Pitch121, & Sales Navigator geek, Laura Hannan.

Key Takeaways:

- How to get the attention of better prospects who are more open to engaging with you.

- Improve your search techniques to identify and target your ideal prospects with precision.

- Understand why you can’t do without Saved Searches, Lead Lists, and Account Lists

- A look at the latest features in Advanced and whether and when they are worth the upgrade.

- A daily to-do list for LinkedIn so you can head right to the stuff that will make a difference

- The KPIs to measure

Agenda:

1. A comprehensive overview of Sales Navigator's interface and features

2. Advanced search techniques and Boolean logic

3. Creating and managing Saved Searches, Lead Lists, and Account Lists

4. Your daily LinkedIn process

5. Measuring your effectiveness

6. Q&A session and open discussion

Note: This masterclass assumes a basic understanding of LinkedIn and Sales Navigator.

🗣 Masterclass host:

Laura Hannan is not paid by LinkedIn to wax lyrical about Sales Navigator. She is simply more excited than ever about the possibilities for sales teams. She has heard too many times that people are paying for Sales Navigator and not using it fully, so her mission is to change that - so that sales people are more effective and efficient, and their buyers have a better buying experience.

Laura’s agency nurtures leads on behalf of sales teams, so her insights are based on a wide range of data, not just her own experience which is daily, and for many years.

🎫 Who should attend?

- Sales professionals working in agencies or tech companies, particularly those selling to enterprises

- Account executives, client success, partnership managers looking to widen and deepen their account relationships

- Sales leaders and managers wanting better oversight of what KPIs & behaviours to watch out for

- Anyone responsible for lead generation, nurturing and closing