BD Matters Industry Interview // Kathryn Strachan

Our October 2022 speaker was Kathryn Strachan, Founder and CEO of Copyhouse, a technology content marketing agency working with some of the largest tech brands in the world on copy and content.

We chatted about Kathryn’s ‘accidental’ journey going from a freelance copywriter to growing an agency to 25 employees in 3 years and being valued at over £1 million. She shared her experience of niching hard post-pandemic after losing half their clients, as well as trialling a 4-day work week (spoiler alert: all is good!).

We also discussed ghosting by prospects, personal branding, and much more.

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Kabillan Navaratnarasa