Demystifying ‘BD Roles’

Demystifying ‘BD Roles’

It’s been 15 years since my first cold call. A new business strategy in 2008 was a list of contacts you rang around trying to book a meeting, getting told to “f*ck off” 80 times a day. Sadly, some people still call this a new business strategy. But thankfully I’ve learnt a lot since those days and witnessed a huge shift in the BD landscape.