BD Matters Community
The Club
The space where founders level up between real-world rounds
Change starts here
Join a no-nonsense community of founders and sales leaders who push each other to show up, stay sharp, and sell with conviction.
Why your growth stalls
Business development shouldn’t feel like banging your head against a CRM.
Most founders build fantastic products but stumble when selling them. You end up stuck in loops of ghosted emails, awkward follow-ups, and that pit-in-your-stomach feeling when you know you should be prospecting but can’t bring yourself to start.
Your talent deserves better distribution.
BD Matters breaks the cycle
It’s part dojo, part war room, part backstage pass.
Get the crew, the cadence, and the hard-won sales wisdom most founders learn too late.
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“The industry is crying out for more of this kind of community, where sales people, BD people and Marketing people come together… The more we talk, the more we realise that we share problems.”
— Oli Richards, CMO at The Beyond Collective
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“Felt the webinar with Caroline was good value for money, gave some really tangible suggestions and solutions to easily apply day to day, and Caroline was brilliant at following up on LinkedIn. Glad to have met her! Thanks.”
— Name at Agency Name
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“The session brought a lot of value and Roland was very knowledgeable and accommodating in helping everyone.”
— Oli Richards, CMO at The Beyond Collective
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“I enjoyed the meeting and liked the size of the group as it felt more personal.”
— Jennifer Bower, Fortuna Money
Choose your pace, and plug in
The membership
The Slack Sanctuary
Where strategic thinking happens in public.
Share your pitch and get honest, constructive feedback from people who’ve been there.
Exchange wins, insights, and challenges with a crew that genuinely wants you to succeed.
This is your trusted circle. Use it.
Live Masterclasses
Monthly mind-expanding sessions where industry experts unlock their playbooks. Two hours of practical skills you can implement immediately.
Join us in Central London or stream online from anywhere.
These aren’t passive webinars, they’re interactive workshops where growth strategies get road-tested in real time.
Founder/BD Meetups
Real founders breaking bread together.
Grab a drink, share war stories, and exchange winning strategies in a relaxed setting where meaningful connections happen naturally.