Hear how Creature London's collaborative approach and building a creativity strategy helped them win the pitch for Jose Cuervo. It helped tell the story from shots to versatility and how the Creature London team worked closely with a kernel of an idea that the client Jose Cuervo gave them.

This is a story of how the world’s biggest Tequila brand chose Creature to deliver a digital first new brand campaign to elevate the brand (and indeed tequila itself) from shots shots shots to being enjoyed as a much more refined cocktail.

We interviewed:

Hanisha Kotecha Chief Client Officer at Creature London

Aileen Cotter Global Assistant Brand Manager at Jose Cuervo