The Masters
training & development
Master the art of winning new business.
Change starts here
Access expert-led training and proven frameworks that help you show up confidently, sell strategically, and grow consistently.
Why your growth stalls
Business development shouldn’t feel like banging your head against a CRM.
Most founders build fantastic products but stumble when selling them. You end up stuck in loops of ghosted emails, awkward follow-ups, and that pit-in-your-stomach feeling when you know you should be prospecting but can’t bring yourself to start.
Your talent deserves better distribution.
The Masters breaks the cycle
It's part dojo, part skills lab, part expert coaching.
Get the training, the frameworks, and the proven strategies most founders learn too late.
Ready to turn your expertise into your edge?
-
“The industry is crying out for more of this kind of community, where sales people, BD people and Marketing people come together… The more we talk, the more we realise that we share problems.”
— Oli Richards, CMO at The Beyond Collective
-
“Felt the webinar with Caroline was good value for money, gave some really tangible suggestions and solutions to easily apply day to day, and Caroline was brilliant at following up on LinkedIn. Glad to have met her! Thanks.”
— Name at Agency Name
-
“The session brought a lot of value and Roland was very knowledgeable and accommodating in helping everyone.”
— Oli Richards, CMO at The Beyond Collective
-
“I enjoyed the meeting and liked the size of the group as it felt more personal.”
— Jennifer Bower, Fortuna Money
Choose your pace, and plug in
The membership
The Intro Exchange
Make the connections that make you money
One hour, one purpose — walk away with introductions to people you actually want to meet.
Each month we focus on one industry sector, from travel, to food & drink, luxury, B2B and more. The objective? To meet as many fellow players in the space, learn, connect, share insights and of course, leads. This is where the real business gets done.
Pipeline Power Hour
One focused hour to sharpen your sales skills
A safe space sounding board to share what’s working and what’s not from lost pitches, ghosting or automation woes to crappy cold callers and that prospect who just wants the work (but won’t pay for it).
Sales Stories Live
Real deals. Real lessons. Real results.
An interactive session, sharing the good the bad and the ugly of real sales deals with a Q&A to dig deep.
The Mastermind Sessions
An 8-week course of high-impact sales problem solving
Small-group, expert-led discussions to crack your most pressing business development challenges.
Founder-Led Growth: How to Sell Without Selling Out
Positioning & GTM: Sharpen Your Edge and Build a Growth Engine That Works
Prospecting & Nurturing: Creating a Consistent Pipeline Without the Spam
Marketing That Converts: Building Awareness, Demand and Trust
AI, Automation & The Future of Sales: Using Tech Without Losing the Human Touch
From First Call to Opportunity: Building a Smarter Sales Approach
The Pitch Playbook: How to Win Before, During & After the Room
Live Masterclasses
Monthly mind-expanding sessions where industry experts unlock their playbooks. Two hours of practical skills you can implement immediately.
Join us in Central London or stream online from anywhere.
These aren’t passive webinars, they’re interactive workshops where growth strategies get road-tested in real time.
Templates and resources
A growing library of templates, guides, and downloads to help you implement best practices and speed up your sales process.
Pitch Perfect
Practise without the pressure
A safe, small-group environment to practise, refine, and gain feedback on your pitch or positioning.