Business development for founder-led firms

Ditch the growth grind,

Find your Gray Matter

Most sales is all CRM, and no soul

Our clients come to us looking for consistent leads without the referral rollercoaster, the risk of an unproven BDM hire, or the gamble of a soulless outsourced agency. They leave with a sales process wired into muscle memory and a unique selling proposition that turns leads into buyers.

We turn your edge, into your growth engine

We help founder-led businesses master the fundamentals while discovering their unique hook. Your software captures the data, your story captures attention. Together, your clients aren’t just investing, they’re invested.

HOW WE WORK

Part sales, part creative, part marketing

We’ll do the strategic heavy lifting, the creative thinking and the stuff your marketing team keeps avoiding. Then we build a system that runs so smoothly we step out of the picture.

Positioning & GM Strategy

Every engagement starts with strategy. We’ll refine your positioning, set KPIs, and figure out the best channel mix to attract your ideal client.
Sales & Marketing

You’ll get your own fractional growth team who will plug in, create marketing assets, run sales campaigns, and drive new leads to your agency.
Tech & Automation

Behind any good team lies effective technology, starting with your CRM before branching out into new integrations and harnessing AI.
Mentoring & Upskilling

Along the road, we’ll teach as we go, giving honest and experienced advice to support you through all the different sales scenarios.
In-housing & handover

We never overstay our welcome. Once we feel you’re ready to go it alone, we’ll sunset ourselves out and leave you to handle it all.