The Pitch Positive Pledge
ISBA and the IPA have teamed up to launch the Pitch Positive Pledge. The mission is to do more to consider the human and environmental costs of pitching – making it more intentional, accountable, and effective for both advertisers and agencies.
We would like to hear from agency leaders, BD professionals and anyone who has seen or been impacted by the pitch process.
If you want to do something to help build momentum and make these changes happen for good we’ll be hosting a series of events and creating content around this topic. And of course please sign the pledge!
The Pitch Positive Pledge - What comes next?
To put more skin to the bone of the Pitch Positive Pledge, BD Matters, with the IPA, brought together an experienced panel to discuss how we can make the pitch process more positive for everyone —and rethink the time, energy and resources spent on pitches for clients who are unnecessarily "shopping around”.
There were great points made about the role of intermediaries in setting expectations for both clients and agencies, the importance of transparency and honesty, learning when to say no, and some great examples of where positive pitching practices have already been implemented.
Watch the full discussion here: