This is a story of how the world’s biggest Tequila brand chose Creature London to deliver a digital first new brand campaign to elevate the brand (and indeed tequila itself) from shots shots shots to being enjoyed as a much more refined cocktail.

We will be interviewing Hanisha Kotecha, Chief Client Officer at Creature London, and Aileen Cotter, Global Assistant Brand Manager at Jose Cuervo. They will talk about shooting in the real agave fields in Mexico, precision of pouring the perfect Paloma, and working with a brilliant Mexican production company to make a suite of assets that can live comfortably on tv to YouTube to insta to bars to OOH globally.