Join us for an enlightening event where we explore the keys to building sustainable relationships in business. Learn how to pitch and win the right clients from day one, understanding the emotional aspects of client decisions and adapting to their needs.

Discover the crucial role of Business Development in maintaining briefs, accountability, and attention to detail. How to conduct open and honest conversations, focusing on qualification and addressing concerns.  Explore the art of active listening, making clients feel heard, comfortable, and respected, while avoiding power dynamics.

We'll also delve into pricing strategies, involving procurement, and creating mutually beneficial commercial models.